“Smile” is earning an unexpected yawn from some major VOD platforms

Go VOD or go to broadcast? Paramount chose both for its horror flick, and the result may have cut deep into its $19.99 transaction.

“Smile” ($19.99), Paramount’s original sleeper horror song, debuted on PVOD 45 days after its release. After grossing an unexpected domestic total of $105 million to date, as well as more overseas, the $17 million production was expected to easily debut at No. 1 on all of the VOD charts.

Instead, it only leads on Vudu, where its premium price guarantees first place with this site ranking by revenue, not transactions. It’s currently No. 5 on Google Play, No. 10 on iTunes (where it previously peaked at No. 4), and there’s only by not including the five-film “Pirates of the Caribbean” bundle that it sits at No. 8.

so what happened?

The easiest explanation is that, unlike when the studio put “Top Gun: Maverick” on VOD platforms, “Smile” is also streaming on Paramount+ for free to subscribers. This has not been the norm lately, as studios such as Universal (Peacock), Disney (Disney+), and Warner Bros. Discovery (HBO Max) to make money from PVOD rentals (its share is about $14) before hitting the run.

Paramount+ has been reported to have over 46 million subscribers, so that covers a lot of potential viewers. It makes sense to give preference to subscribers which makes the strong case for keeping them (jamming is a growing problem for streaming sites). But they give up a large, though uncertain amount of immediate revenue.

Universal has excelled at keeping its PVOD-hit new releases — which usually hit platforms after their third weekend in theatrical release — separate from Peacock’s later offerings. This is one of the reasons why they hold 13 out of a possible 30 spots on the three charts listed below (iTunes and Google Play list by transactions). “Ticket to Paradise” ($19.99) hit #1 on iTunes, and made the all-time top three in its second week of release.

Two long-playing hits that have been in rotation in recent weeks remain at number one, and both are now priced at $5.99. “Top Gun: Maverick” returned to #1 on Google Play, #3 on iTunes, and #5 on Vudu. “Bullet Train” (Sony) ranked it either No. 2 or No. 4 among the three. Again, neither of them are airing yet.

Other new releases coming out this week include Lionsgate’s “Lamborghini: The Man and the Legend” ($6.99), a direct-to-PVOD release, #4 on iTunes, “Halloween Ends” (Universal/$19.99) #3 on Vudu after They’re already streaming Peacock and “RIPD 2: The Rise of the Dead” (Universal/$19.99). The latter’s intriguing is #8 on Netflix, another sign of this operator’s ongoing relationship with Universal and unusual same-day play as VOD.

“Ticket”, “Bullet”, “Maverick”, and “Smile” make up the list of titles that appear on all four charts. Warning: Vudu once again lists “Yellowstone: Season 5 Part 1” on TV as #2, omitting it from our list and bumping the titles up one notch.

“Slapperland”

Courtesy Netflix

Four new Netflix originals debuted on the streaming top ten list, joining the home-grown No. 1s “Enola Holmes 2” and “Falling for Christmas.” After more than a week at number one, Sony’s “Where the Crawdads Sing” dropped to number two, with “Slumberland” debuting at number one. Jason Momoa plays an outlaw who guides a young girl into a challenging dream world. It is directed by Francis Lawrence, whose hits include “I Am Legend” and “Hunger Games: Catching Fire”.

Previously acclaimed at film festivals, Sebastian Lelio’s psychological thriller “The Wonder” with star Florence Pugh took fourth place during the week and is currently seventh. Coming in at No. 3 are “Christmas with You,” the documentary “I Am Valerie Guillen” No. 4, and again their original versions.

It should also be noted that “Sing 2” returned after a week’s absence, establishing itself as the longest running title ever on these charts. It just keeps getting huge viewership.

iTunes and Google Play rank movies daily by the number of transactions. These are the listings for November 21st. The listed distributors are the current rights holders. Prices for all titles are for rent.

Itunes

1. Ticket to Heaven (universal) – $19.99

2. The Bullet Train (Sony) – $5.99

3. Top Gun: Maverick (Paramount) – $4.99

4. Lamborghini: the man behind the legend (Lionsgate) – $6.99

5. Nope (universal) – $5.99

6. Jurassic World: Dominion (universal) – $5.99

7. The Grinch (universal) – $3.99

8. Three thousand years of longing (United Artists) – $2.99

9. Minions: The Rise of a Gru (universal) – $5.99

10. Smile (Paramount) – $19.99

google apps

1. Top Gun: Maverick (Paramount) – $4.49

2. The Bullet Train (Sony) – $5.99

3. Ticket to Heaven (universal) – $19.99

4. Nope (universal) – $5.99

5. Smile (Paramount) – $19.99

6. Terror 2 (Cinedigm) – $7.99

7. Everything is everywhere at once (A24) – $4.99

8. Minions: The Rise of Gru (universal) – $4.99

9. Jurassic World: Dominion (universal) – $5.99

10. Where the Cordads Sing (Sony) – $5.99

Voodoo

Vudu ranks by revenue, not transactions, which drives up the premium VOD titles. This list covers November 14-20.

1. Smile (Paramount) – $19.99

2. Ticket to Heaven (universal) – $19.99

3. The end of Halloween (universal) – $19.99

4. The Bullet Train (Sony) – $5.99

5. Top Gun: Maverick (Paramount) – $4.99

6. Terror 2 (Cinedigm) – $7.99

7. The Grinch (universal) – $3.99

8. Amsterdam (Disney) – $19.99

9. The Beast (universal) – $5.99

10. RIPD 2: Rise of the Damned (universal) – $5.99

Netflix movies

Current Most-Watched Ranking on Netflix’s Daily Chart for Monday, November 21 Originals include both produced and acquired titles from Netflix that initially offer it in the United States.

1. Slumberland (2022 Netflix original)

2. Where do they sing their chords (Theatrical release 2022)

3. Christmas with you (2022 Netflix original)

4. I am Valerie Guillen (Original 2022 Netflix Documentary)

5. Falling at Christmas (2022 Netflix original)

6. The bad guys (Theatrical release 2022)

7. Wonderland (2022 Netflix original)

8. RIPD 2: Rise of the Damned (2022 VOD release)

9. Enola Holmes 2 (2022 Netflix original)

10. Sing 2 (Theatrical release 2021)

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