OPULUS BEAUTY LABS announces the launch in Saks Fifth Avenue and Neiman Marcus

Bainbridge Island, WA –News Direct– OPULUS Beauty Labs

OPULUS Beauty Labs, pioneer of Freshly Activated Beauty ™, announces the launch of its Retinol + Starter System in the digital flagships of Saks Fifth Avenue and Neiman Marcus, known as the premier destinations for luxury beauty, fashion and wellness in the United States. This expansion represents the next steps in deploying OPULUS Beauty Labs in the luxury space.

“I am thrilled to partner with Saks Fifth Avenue and Neiman Marcus, as both partners offer the best in retail programs, expertly curated luxury assortments and exceptional services and standards,” says Robb Akridge, Ph.D., founder of OPULUS. Beauty Labs. (aka Dr. Robb), also known for co-inventing the revolutionary Clarisonic. “These partnerships allow us to meet our customers where we know they are already shopping and to offer them an elevated experience from the moment they shop through to use at home.”

OPULUS Beauty Labs invented and manufactures the patent pending OPULUS activator and a never-before-seen cosmetic format called Opoule ™ Treatment. This duo, a new appliance and an individually dosed three-dimensional formulation work together as a mini home lab to create fresh, high-powered cosmetic products in 100 seconds at the push of a button. The technology is so cutting edge that TIME Magazine selected the brand’s first market introduction, the Retinol + Starter System, as the “Best Invention of 2021”. The Retinol + regimen offers a gentle yet powerful result in which the skin appears rejuvenated, calm and restored, giving an overall younger appearance. With this system, consumers benefit from retinol by minimizing the redness or dryness often associated with the use of retinol.

“Saks & Neiman Marcus offer high-touch experiences that provide customers with access to emerging brands. Just as we are reimagining beauty, they are redefining luxury shopping through new and captivating digital-first services, “says Dr. Robb,” which is why it’s the perfect step to take us beyond our direct-to-consumer channels.

OPULUS Activator ™ and Opoule ™ treatments

OPULUS Beauty Labs Retinol + Starter System and Ramp-Up Night Cream Regimens 1, 2 and 3, featuring increasing concentrations of retinol, are available from both online retailers starting May 2022. In support of this launch, OPULUS Beauty Labs is working with its new retail partner to implement a robust marketing plan that includes in-person events, seasonal trunk shows, digital promotions, and more.

ABOUT OPULUS Beauty Labs

OPULUS Beauty Labs was founded in 2019 by Dr. Robb, who pioneered the beauty device category with the launch of Clarisonic. The passionate team behind OPULUS Beauty Labs has over 100 years of collective experience, combining the freedom and imagination of a tech start-up with the wisdom and credibility of the world’s most successful beauty brands. OPULUS Beauty Labs is a vertically integrated company with in-house R&D, cosmetics manufacturing and product assembly. The company is implementing the next phase of its business to expand distribution and provide customers with access to incredible innovations.

OPULUS Beauty Labs was launched in 2020 as the first and only brand on the market offering skin care that is just activated upon application. The brand was launched with its award-winning Retinol + Starter System, containing the first portable cosmetic device, the activator, and the new cosmetic format, the Opoule treatment. The activator (your cosmetic jar forever) turns the Opoule into an optimally heated cosmetic product ready to be absorbed. By modifying its ingredients, a never-before-seen range of cosmetic products is possible, from skin care to hair care, ranging in texture from serums to conditioners. In April 2022, OPULUS Beauty Labs demonstrated the flexibility of its technology by launching another new treatment system, the Glow Rituals Collection. Focusing on achieving radiant-looking skin for clients with various skin problems, these three spa-worthy facial therapies are based on three different scientific exfoliation processes: chemical peel, enzymatic activity, and mechanical action. OPULUS Beauty Labs continues to reinvent the beauty market, offering customers exciting, cutting-edge technology with proven results in a stylish format. For more information on OPULUS Beauty Labs, its award-winning technologies and how it minimizes its impact on the environment (no jars / no plastic), visit OpulusBeautyLabs.com or follow on Instagram or Facebook.

ON THE SAKS

Saks is the leading luxury e-commerce platform, driven by a mission to help Saks Fifth Avenue customers express themselves through relevant and inspiring style. Through its website and app, Saks offers a highly personalized experience and an expertly curated fashion assortment, as well as professional stylists and new editorial content. The company is redefining luxury shopping with a digital-first service model and seamless connection to an impressive network of 41 Saks Fifth Avenue stores across North America. Follow @saks on Instagram, Facebook and Twitter and @thesaksman on Instagram.

ABOUT NEIMAN MARCUS

Neiman Marcus is a Dallas-based luxury retailer, offering customers access to exclusive and emerging brands, anticipated service and unique experiences since 1907. Every day, Neiman Marcus connects with customers around the world as they delight with exceptional experiences through a 37-store presence in the United States, the largest luxury e-commerce platform in the United States, and industry-leading remote sales and personalization technology. From delicious meals and indulgent beauty services to bespoke experiences and exclusive products, there is something for everyone. To keep up to date with Neiman Marcus’ latest news and events, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube and Twitter.

Neiman Marcus is part of the Neiman Marcus Group. We lead with love in everything we do for our customers, associates, brand partners and communities. Our integrated luxury retail strategy is about building long-term relationships. It is this connection that creates emotional and high-value potential for life with all we serve. Thanks to the experience of our 9,000 employees, we deliver through our three channels of in-store, e-commerce and distance selling. Investments in data and technology allow us to scale a personalized luxury experience. Our brands include Neiman Marcus®, Bergdorf Goodman®, Neiman Marcus Last Call® and Horchow®.

Contact details

Rell Marketing + Communication

Kaitlyn Palocsko

+1 215-870-8193

[email protected]

company website

https://opulusbeautylabs.com/

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