Onion Global’s strategy helps Chinese brands “go global”

GUANGZHOU, China, June 22, 2022 / PRNewswire / – Onion Global Limited (“Onion Global”, the “Group” or the “Company”) (NYSE: OG), a next-generation lifestyle brands platform that incubates, markets and distributes fresh, trendy products and and future brands to young people China and through Asia, recently announced that it has completed several overseas product launches as part of its “Go Global” strategy to help Chinese premium brands extend their reach and increase overseas sales. With its extensive brand-building capabilities, Onion Global helps domestic brands overcome difficulties in overseas marketing by elevating their brand image and establishing closer connections with global consumers and gaining greater market share.

Demand-driven strategy enables private label brands to “go global”

Leveraging its extensive experience in brand management and in-depth consumer information, Onion Global has transformed itself from a cross-border merchant into a brand management platform. It is now entering the global arena with its “Go Global” strategy, moving from importing products to exporting brands around the world.

Onion Global recently launched its private label Spirgo, a Malay dictionary pen product aimed at Malaysian students. With efficient and diverse translation functions, Spirgo can translate 55 languages, perform voice translations for 112 languages, and scan and translate 60 words in one minute, greatly improving the convenience of learning multiple languages ​​for local students. Leveraging high-quality overseas KOL and social media channels like Facebook and Instagram, Onion Global has achieved a successful overseas launch for Spirgo.

Cross-platform marketing to push Chinese brands into the global market

In addition to private label incubation, Onion Global ran a full-service promotion campaign in Thailand for Colorkey, a third-party Chinese beauty brand for the younger generation. Through precision marketing via Facebook with Dilraba, a spokesperson for Colorkey and a renowned Chinese celebrity, Onion Global has successfully attracted many Dilraba fans to Thailand to share their experiences and product reviews. Colorkey achieved high brand exposure via news feeds with 100,000 views and reaching over 150,000 users in Thailand.

Mr. Cong (Kenny) Therefounder and CEO of Onion Global, commented: “We hope our offerings can be integrated into the lifestyles of users around the world. Our vision is to be ubiquitous and our goal is that our products and services penetrate every aspect of consumers’ lives, giving rise to our mission to “create a better lifestyle for this generation and many more to come.” We are now helping domestic brands expand overseas by making premium products affordable in the global market, which is an extension of our company’s vision and mission Compared to ‘Made in China‘as a brand proposal to expand overseas, our brand-driven “Go Global” branding strategy can cultivate more loyal consumers and improve brand rewards. Thanks to our deep brand management experience and deep knowledge of consumers, Onion Global is able to facilitate the expansion of Chinese brands overseas. Moving forward, Onion Global will continue to incubate and cultivate high-quality brands, actively helping Chinese brands “go global” by making Chinese brands and products globally accessible. “

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, the Company’s expectations, general observation industry and business prospects, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties and a number of factors could cause actual results to differ materially from those contained in any forward-looking statements. In some cases, forward-looking statements can be identified by terms such as “may”, “will”, “expects”, “anticipates”, “objective”, “aims”, “future”, “intends”, “plans,” “believe”, “potential”, “estimate” “continue”, “is / is likely” or other similar statements. Additional information on these and other risks is included in Onion Global’s filings with the SEC. All information provided in this press release and attachments is as of the date of this press release and Onion Global undertakes no obligation to update any forward-looking statements, except as required by applicable law.

About Onion Global Limited

Onion Global Limited (NYSE: OG) is a next-generation lifestyle brands platform that incubates, markets and distributes fresh, trendy and future global brands, which we call “3F brands”, to young people in China and around the world Asia. The company’s mission is to be the dream factory of lifestyle brands for young people. The company’s platform offers an integrated solution to develop, market and distribute new and inspiring branded products, thereby reshaping the shopping lifestyle and consumer culture in China. Onion Global Limited has been listed on the New York Stock Exchange since May 2021.

For more information, please visit: http://ir.msyc.com/.

Investor Relations Contact
In China:
Cipolla Global Ltd.
Investor relations
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Christensen
Mr. Eric Yuan
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In the United States:
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SM. Linda Bergkamp
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SOURCE Onion Global Limited