Comparing BARK (NYSE: BARK) and Sally Beauty (NYSE: SBH)

BARK (NYSE: BARK – Get Rating) and Sally Beauty (NYSE: SBH – Get Rating) are both small cap retail / wholesale companies, but what’s the best investment? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, profitability, valuation and risk.

Risk and volatility

BARK has a beta of 1.22, which means that her share price is 22% more volatile than the S&P 500. By comparison, Sally Beauty has a beta of 1.34, which means that her share price is 34% more volatile than the S&P 500.

Evaluation and earnings

This table compares the revenue, earnings per share (EPS) and valuation of BARK and Sally Beauty.

Gross Income Price / sales ratio Net income Earning per share Price / earnings ratio
BARK $ 507.41 million 0.50 – $ 68.30 million ($ 0.48) -3.04
Sally beauty $ 3.88 billion 0.34 $ 239.86 million $ 2.27 5.39

Sally Beauty has higher income and earnings than BARK. BARK is trading at a lower P / E ratio than Sally Beauty, indicating that it is currently the more affordable of the two stocks.


This table compares BARK and Sally Beauty’s net margins, return on equity and return on assets.

Net margins Return on equity Return on assets
BARK -13.46% -36.89% -19.60%
Sally beauty 6.66% 104.07% 9.79%

Insider and institutional ownership

40.6% of the BARK shares are owned by institutional investors. 1.7% of Sally Beauty’s shares are owned by insiders. Strong institutional ownership indicates that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst recommendations

This is a summary of the current valuations and pricing targets for BARK and Sally Beauty, as reported by MarketBeat.

Sell ​​ratings Keep the ratings Buy ratings Strong purchase ratings Evaluation score
BARK 0 0 1 0 3.00
Sally beauty 1 3 1 0 2.00

BARK currently has a consensus price target of $ 11.33, indicating a potential upside of 676.26%. Sally Beauty has a consensus price target of $ 18.70, indicating a potential upside of 52.78%. Given BARK’s stronger consensus rating and possible higher upside, analysts clearly believe BARK is more favorable than Sally Beauty.


Sally Beauty beats BARK on 9 of the 13 factors compared between the two stocks.

About BARK (Get evaluation)

BARK Inc., a dog-centric company, provides products, services and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. He is also involved in the design of play-style specific toys, satisfying treats, personal food plans with supplements, and dog experiences designed to promote dog health and happiness everywhere. In addition, the company offers monthly boxes of themed toys and treats under the names BarkBox and Super Chewer; personalized meal plans with the name BARK Food; health and wellness products under the name BARK Bright; and dog beds, bowls, collars, harnesses and leashes with the BARK Home brand. Additionally, the company sells BARK Home products through Additionally, it offers custom collections through online marketplaces and brick-and-mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was formed in 2011 and is headquartered in New York, New York.

About Sally Beauty (Get evaluation)

Sally Beauty Holdings, Inc. operates as a specialist retailer and distributor of professional beauty products. The company operates across two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair care and color products, skin and nail care products, styling tools and other beauty products for retail clients, salons and salon professionals . This segment also supplies products with third-party brands, such as Wella, Clairol, OPI, Conair and L’Oreal, as well as exclusive branded products. The Beauty Systems Group segment offers professional beauty products, such as hair care and color products, skin and nail care products, styling tools and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms and sales force, as well as through franchise stores under the Armstrong McCall store name. This segment also sells products with third-party brands, such as Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Olaplex. As of September 30, 2021, the company operated 4,777 stores, including 134 franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany. It also distributes its products through full-service / exclusive distributors, open-line distributors, direct sales and mega-salon stores. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.

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